Bring brand presence to Acura’s dealer association sites. Created a universal template in order to attract Acura dealers to use this new version over a competitor’s template.
Role - Led the project in designing the site to compliment the national site’s brand and design. Analyzed content to come up with feature set, user flow and site map for this pared down site. Streamlined the dealer search process for efficiency and higher conversion as the goal of these sites is to get the customer in contact with a dealer (or in the door). Created a training video, instructional deck and led online instruction for dealers in order to personalize the main pano content of their sites.
Results - Well received by the client, over half of the dealerships signed up to use it pre-launch after presenting them with simple prototypes of the new design. Currently at 75% of dealer adoption.