Eclectic customers require unique marketing. SoCal grocery company with unique product offerings needed marketing and advertising developed in keeping with the brand. Delivery truck graphics, promotional signage, ad campaigns, product packaging, event merchandise and newsletters were created.
Role - Creative and art direction of in-store marketing, collateral and package design. Conceptualized photo shoots and ad campaigns. Managed a team of designers and coordinated production, media buys and placement.
Overhaul of kitchen layout. Redesigned island, cabinets and appliance placement. Removed and lowered the barrier behind the sink to create an open feel with the ability to place bar stools on opposite side of the large, open counter top. Turned the area into an entertainer’s kitchen.
Role - Design of floorpan and specifications, project manager, selection of materials: backsplash tile, counter tops, cabinets, appliances, lighting and hardware.
Entire space taken down to studs. Reframed and enlarged shower space to make it open and walk in. Bathroom door was enlarged. Raised entire ceiling to make space feel large and open, reframed window, opened up skylight and redesigned the vanity space.
Role - Layout, specifications and design of floorpan for optimal flow and use. Worked as designer, project manager and sourced materials.
Powder room - Removal of floor to ceiling fabric on walls, painting cabinets and adding new hardware and fixtures to simplify color palette. Created a spacious, clean look.
En Suite bathroom - Complete demolition of space to create new tub enclosure with floor to ceiling tile and new sink, medicine cabinet. Saved a bit of the pink tile around the window sill to harken back to the home’s origination.
Role - Design and floor plan. Selection and sourcing of all fixtures, tile and accessories. Project manager