Increased engagement and brought new life to the agent/owner opportunity recruitment site. Added personal success stories along with an easy way for recruits to sign up for agency opportunities.
Role - Worked with lead to re-design site navigation, informational pages and contact forms. Established a new user flow and built a preliminary prototype that represented newly designed pages and functionality. Conducted user interviews with existing agents and tested proposed site to glean constructive improvements and iterations.
Results - Positively received. Increased number of new agent inquiries and recruits.