Making the online sales training “encyclopedia” easier to use and access. Designed to house all of the information a Sales Consultant could need to effectively sell a vehicle, the tool was renamed and redesigned as testing concluded the site was “too hard” to get information from.
Process and Role – Utilized research findings and product expertise to determine the best use for a site of this depth. Created feature content matrices, redesigned all tables, charts and the overall look. Interviewed sales consultants and created user personas to determine if there was anything else to consider before tackling the redesign. Worked with lead to find an effective solution to get sales consultants to the information they sought quickly and efficiently as some content was locked and would need password access. Led client meetings to present and discuss new site organization and designs. Conducted and led user testing sessions with Sales Consultants and Managers in dealerships as well as remotely.
Results – Sales Consultants and Dealer Managers tout this tool as an educational resource. Download of content continually increases. Analytics reports increased usage and satisfaction.