After the success of the Acura dealers’ association site, I was asked to redesign Honda dealers’ association site in the same capacity, with similar challenges.
Role - Led the project in designing the site to compliment the national site’s brand and design. Analyzed content to come up with feature set and user flow needed for this pared down site. Streamlined the dealer search process for efficiency and higher conversion as the goal of these sites is to get the customer in contact with a dealer (or in the door). Created a training video, instructional deck and led online instruction for dealers in order to personalize the main pano content of their sites.
Results - Well received by the client and dealers; over half of the dealer associations signed up.